Summer Business Program - nueva edición

Se ha abierto el plazo de matrícula de nuestro Summer Business Program, que la Facultad de Ciencias Económicas y Empresariales de la UA organiza cada verano en colaboración con la Universidad de Missouri-Columbia, en el marco de la Universidad de Verano Rafael Altamira de la UA.

Se impartirá, como siempre íntegramente en inglés, entre el 11 y el 28 de julio de 2011 en nuestro campus.

Director: José Manuel Casado Díaz Vicedecano Relaciones Internacionales.
Facultad de Ciencias Económicas y Empresariales.
Universidad de Alicante.

Secretary: Charles R. Franz College of Business.
University of Missouri-Columbia

This three-week program, completely taught in English, is a unique opportunity for cross-cultural socialization between American and European students since classes are composed of students coming from the University of Missouri-Columbia (USA) and students from different European universities, including the University of Alicante. The program consists of two modules (please, read further details below), one offered by the University of Missouri-Columbia and one offered by the University of Alicante, during a three-week period. Each module comprises three courses; students participating in the program must attend one course of each module.  
 
Classes run from Mondays through Thursdays (Fridays off)
Classes are all in English and taught in the morning:
  9:00 to 11:00 Class Module A (Missouri)
11:00 to 11:30 BREAK
11:30 to 1:30 Class Module B (Alicante)

Class Module A - (University of Missouri)


- Course 1: Managing in the Digital Globe (Lecturer: Antonie Stam, University of Missouri)
This course examines how digital and information technology are used to manage issues and problems in business in a global economy and world.

- Course 2: Marketing across cultures ( Lecturer: Srinath Gopalakrishna, University of Missouri)
This course will emphasize marketing across cultures for business to business and business to consumers, and maintaining customer relationships to promote and deliver products and services and providing service after the sales.

- Course 3: Managing across cultures (Lecturer: Richard Johnson , University of Missouri)
This course will examine business strategies used to compete in a global world and economy, multinational company and international company means for providing service and working with vendors/suppliers and customers to compete successfully.


MODULE B - (Universidad de Alicante)

- Course 1: Marketing Applications: Tourism and Pan-European Marketing and Brand Marketing (Lecturers: Juan Luis Nicolau, Sonia Rujas and Eva Toledo, Department of Marketing, University of Alicante)
This course examines three relevant applications of Marketing principles: 1) Tourism Marketing, which focuses on the tourism marketing and its singular traits, explores the tourism marketing strategies that will have an impact on the future of the industry, and provides a local and global perspective on tourism marketing issues. 2) Pan-European Marketing, where a global overview of European Marketing is provided, with European marketing strategies, understanding how the consumer mind works in a global market like Europe. 3) Brand management, where marketing techniques are applied to brands, with an emphasis on the importance of today’s brand equity in marketing actions, dealing with the intangible character of brands and the relevance of brand protection Spain.

- Course 2: International Marketing (Lecturesr: Mayo de Juan, Moisés García Vidal, José Ramón Gonzálves Sempere. Department of Marketing, University of Alicante)
This course will provide the student with a fundamental base in international marketing and its application to international business. For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. Special attention will be devoted to international marketing channels, international retailing and luxury marketing affecting the world economy, trade, markets, and competition.

- Course 3: Cross Cultural Business Behaviour. Doing Business in Spain (Lecturer: Prof. Pilar Barra, Department of Finance and Accounting, University of Alicante)
This course focuses on the importance of culture in the business environment. Business culture is different in every country and it has become the key to success.

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