Universidad de Alicante / University of Missouri-Columbia Summer Business Program

Next July 2010 the campus will host a new edition of our International Business Program which for sure will be as successful as the previous ones¡


This three-week program, completely taught in English, is a unique opportunity for cross-cultural socialization between American and European students since classes are composed of students coming from the University of Missouri-Columbia (USA) and students from different European universities, including the University of Alicante. The academic offer is suplemented by an exciting program of cultural activities. Last year 84 students took part in the program.


The program consists of two modules, one offered by the University of Missouri-Columbia and one offered by the University of Alicante, during the three-week period. Each module comprises two courses; students participating in the program must attend one course of each module.

Module 1

• Business Consulting (Prof. Luis Rodríguez Manfredi, Univ. Alicante)
• Marketing Applications: Tourism Marketing, Pan-European Marketing and Brand Management (Prof. Juan Luis Nicolau and Eva Toledo, Univ. Alicante and Prof. Felipe Ruiz, Univ. Cardenal Herrera-CEU)

Module 2

• Current Issues in Marketing (Prof. John F. Bennet, Univ. Missouri-Columbia)
• Topics in International Business (Prof. Michael T. Christy, Univ. Missouri-Columbia)

The schedule of classes will be four days per week, from Monday to Thursday, starting on July 12 and finishing on July 31. Classes will be scheduled from 9 a.m. to 2 p.m.

More information coming soon at our website and at University of Alicante's Summer University Rafael Altamira. Information about last year's edition at its website.